Kiteworks Increased Non-Brand Traffic by 300% with Quattr
Kiteworks Increased Non-Brand Traffic by 300% with Quattr
In this Story
Highlights:
- Kiteworks required a scalable SEO strategy to generate qualified organic leads.
- Boosted the production of high-quality, SEO-optimized content by 2.5X monthly using Quattr’s AI-driven workflows.
- Effectively implemented SEO strategies with personalized support from Quattr’s SEO Expert Concierge.
- Achieved a 300% increase in non-brand traffic in 19 months
Customer:
Kiteworks
Industry: File Management & Collaboration Software
Region: United States
About Kiteworks
Kiteworks is a leading cybersecurity platform providing secure communication and data privacy solutions for over 100 million users across 3,650 global enterprises and government agencies. The platform ensures secure file transfers, optimized workflows, and actionable insights, empowering enterprises to confidently manage sensitive communications and maintain regulatory compliance.
THE CHALLENGE
Scaling Organic Lead Acquisition
Like many B2B companies, Kiteworks historically relied heavily on events for lead generation. The COVID‑19 pandemic forced a pivot toward digital channels. Although Kiteworks produced high‑quality and technically insightful blog content, it was a manual, time‑consuming process.
Key challenges Kiteworks aimed to overcome:
1. Identifying Growth Opportunities: Needed a data-driven approach to pinpoint high-potential pages and keywords.
2. Scaling Content Production: Resource limitations restricted content output to approximately five monthly blog posts.
3. Building Authority in SERPs: Desired dominance in search results and visibility in featured snippets and AI-driven overviews.
THE SOLUTION
Accelerated SEO Execution with Quattr
A. Glossary Expansion Fuels Content AI Workflow
Kiteworks expanded its glossary content, consistently feeding targeted long-tail queries into Quattr’s AI-driven content workflows. Optimizing these pages led to increased clicks and further keyword discovery.
Content Funnel:
1. Top-of-Funnel: Broad industry definitions and introductory concepts pertaining to cybersecurity and data privacy laws and standards.
2. Mid-Funnel: How-to guides, checklists, videos, podcast recordings, detailed solution briefs, and industry-specific resources.
3. Bottom-Funnel: Product pages, demos, and actionable conversion-oriented content.
B. Intelligent Internal Linking Powered by Quattr’s Linking API
Kiteworks implemented Quattr’s Autonomous Linking API, harnessing real-time demand intelligence from Google Search Console data. This improved user experience and enhanced search engine crawlability by dynamically connecting top-of-funnel glossary visitors directly to mid- and bottom-funnel conversion pages.
C. Robust Analytics and Leadership Confidence
Quattr’s customized analytics dashboards meticulously tracked glossary-driven traffic growth, emerging queries, and user progression through the content funnel, resulting in real-time insights into content performance and organic traffic growth.
THE RESULT
300% Increase in Non-Brand Traffic
Kiteworks’ intentional and data-driven SEO strategy, supported by Quattr’s advanced enterprise technology, delivered a remarkable 300% increase in non-brand organic traffic over 19 months. This growth translated directly into greater market visibility and improved lead generation.